Homer LEGO in 2014

Homer Simpson turns into a LEGO minifigure

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The legendary yellow family, The Simpsons, is emerging as LEGO minifigures – but only as a test to start with.

One of the most-loved, arch American families are now emerging as LEGO minifigures. It is all about the yellow cartoon family, The Simpsons.

There have long flourished rumours of an impending romance between 20th Century Fox Television, the production company behind the successful series and LEGO, but only now it is being confirmed.

- We will get Homer, Bart, Marge and the other to look for next year, says Mads Nipper, Director of Marketing with responsibility for product development, marketing and sales of LEGO, to Børsen.

The launch of the characters is a “small product news” in the beginning, but if the reception is strong enough, we can scale up the production.

- It will be a small launch, but it will hopefully be fun and exciting for those who like the Simpsons’ universe, says Mads Nipper to Børsen.

According to the Børsen newspaper, adult LEGO enthusiasts on online forums had lost a bit of hope on a Simpsons Series as the recent comic convention Comic-Con in California did not feature any product presentations.

At Top Toy, which has both BR Toys & Toys’R'Us in Denmark, there is no doubt that the new series is going to sell.

- The target audience for The Simpsons are teenagers and adults, but there are also many children who know them, says product manager at Top Toy, Carsten Nielsen, to Børsen.

He has seen the figures as they appear in the 2014 catalogue, and he says that “they are really well made.”

- In a strange way The Simpsons fit quite well for LEGO minifigures, says Carsten Nielsen.

The Simpsons series is created by Matt Groening and has been running for over 20 years with more than 500 episodes in total. The series has won 27 Emmy awards, a Peabody-award and has even been nominated for an Oscar.

Translated from this article Homer Simpson bliver til Lego-figur

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